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Research papers

UMOJA

This is a story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how an innovative mobile qualitative approach is helping Diageo's African research and innovation teams...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Paul Robert Thomas, Gavin Holt
Company: Join the Dots InSites Consulting
November 3, 2017
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Citation

Thomas and Holt (2017a, November 03). UMOJA . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/umoja-